An article about whether or not it is worth having a newsletter can be broken down into a few different sections. The first section would be to ask the question, “What are the benefits of having a newsletter?” The second section would look at whether or not there are any feasible methods of creating and distributing a newsletter, and the third section would focus on whether or not the benefits of having a newsletter outweigh the costs.
When considering the benefits of having a newsletter, one of the most important things to consider is how well it can reach your Target audience. A good way to measure this is to look at how many people have subscribed to your newsletter after being invited, as well as how many people who have visited your website but never subscribed.
If you can consistently reach more people with your newsletter than you do without one, then it is likely worth investing time and money in creating and distributing it.
Another important consideration when deciding whether or not to create and distribute a newsletter is how much time and effort you are willing to put in. If you are able to set up and publish your own newsletter quickly and easily using available tools, then it may be worth doing so.
However, if you find that creating and distributing your newsletter is too time-consuming or difficult, then it may not be worth pursuing this strategy.
The final consideration when deciding whether or not to create and distribute a newsletter is the cost. If you are able to generate enough revenue from your mailing list through advertising or other means, then it may be worth investing in a newsletter strategy.
However, if you expect your newsletters to primarily serve as an informational resource for your followers rather than generate revenue, then the cost of creating and distributing them may not be worth it.
In conclusion, it can be difficult to determine whether or not it is worth having a newsletter without first assessing how well each of these factors (benefit distribution, time commitment, cost) fit into your overall marketing plan. However, if you feel that having a newsletter will help you reach more people with valuable information in a timely manner and generate revenue through advertising or other means down the line, then investing in this strategy may be worthwhile.