Medium is a great platform for companies to have a blog because of its wide reach and easy-to-use interface. This allows companies to quickly and easily create and publish content that can be accessed by their customers and employees. Additionally, Medium provides users with the ability to share articles across social media platforms, which can help spread the word about your company and help build brand awareness. However, like with any platform, there are some potential drawbacks to using a company blog on Medium.
First, the platform is relatively new and may not be as well known as more established platforms like WordPress or Blogger. Additionally, Medium is not as comprehensive in terms of features and functionality as some of these other platforms, so some companies may find it harder to create high-quality content. Finally, given that Medium is a platform primarily used for publishing articles rather than generating leads or sales leads, using a company blog on Medium may not be the most effective way to achieve these goals. Overall, however, using a company blog on Medium can be an effective way to communicate company information and promote brand awareness.