Shopify newsletters are free to create and manage. There are some features that are optional, but the majority of the features are included for free.
You can add subscribers, customize the newsletter content, and track subscriber engagement. Overall, Shopify newsletters are a great way to keep your customers updated on your latest products and deals.
The only downside to Shopify newsletters is that they don’t offer a lot of customization options. For example, you can’t add animations or images to your newsletter content.
However, these limitations aren’t too limiting and generally don’t affect the overall effectiveness of the newsletter. Overall, Shopify newsletters are a great way to keep your customers updated on your latest products and deals without having to spend a lot of money.