There can be a lot of benefits to blogging on your Shopify store. First and foremost, it can help you to connect with your customers and build relationships that can last long term.
Additionally, blogging can help you to increase traffic to your store, which can lead to increased sales.
However, there are also some potential drawbacks to blogging on your store. First and foremost, it can be time-consuming and difficult to maintain a regular blog schedule.
Additionally, if you don’t have a lot of content to share, people may not find your blog relevant or engaging. Lastly, if you don’t have the technical chops to create compelling blog content, you may not be able to generate a lot of traffic or sell a lot of products.
Ultimately, whether or not you should blog on your Shopify store depends on your goals and needs as a business owner. If blogging is important to you and can help you reach your goals, then by all means continue doing so.
However, if you feel that blogging isn’t contributing significantly to your business growth or isn’t worth your time and effort, then it may be best to refrain from blogging altogether.