Google Analytics is a free online tool that allows website owners to understand how their visitors interact with their site. This information can help website owners make informed decisions about how to improve their sites.
Though there are pros and cons to using Google Analytics, most bloggers find it to be an invaluable tool for understanding their readership and improving their blog’s overall performance. However, before using Google Analytics, it is important to understand its limitations.
For example, Google Analytics does not track traffic from mobile devices, so it is not useful for tracking the performance of blogs on mobile platforms. Additionally, Google Analytics does not track traffic from non-Web pages, such as e-commerce stores or social media sites.
Overall, Google Analytics is an excellent tool for bloggers who want to understand how their readers are interacting with their blog content. However, before using it, be sure to understand its limitations and ensure that your blog’s data will be useful for your purposes.