When you start a blog, there are a few decisions to make: where to host it, what domain name to choose, and whether or not to put it on a subdomain or subdirectory.
Hosting a blog on your own domain is the most popular option. However, many bloggers decide to host their blogs on a subdomain instead. A subdomain is a second level domain (such as blog.mycompany.
com) that is associated with your primary domain (blog.com). This allows you to separate your personal and business blogs easily. .
Another option is to host your blog on a subdirectory (www.mycompany.com/blog). This allows you to keep your blog separate from your company’s website, but it can be more difficult for people to find.
Ultimately, it depends on your needs and preferences which hosting option is best for you. Some bloggers find that hosting their blogs on a subdomain gives them more control over their content while others prefer the convenience of hosting their blogs on a subdirectory.