It can be argued that a blog should be on a website’s homepage. After all, what good is a blog if it isn’t easily accessible? Additionally, if a blog is prominently displayed on a website, it can help to boost traffic and engagement.
However, there are some caveats to this argument.
First and foremost, making your blog readily available doesn’t mean that it will be read. If you want people to read your content, you need to create interesting and engaging pieces.
In addition, if your blog isn’t well-optimized for search engines, it will be difficult for people to find.
Second, a blog’s visibility doesn’t always equate to engagement. If people don’t care about what you have to say, they’re not going to stick around.
In fact, research has shown that only 34% of people who visit a website every day return within 30 days. If your blog isn’t doing well in terms of engagement, it might not matter how prominently it’s displayed on the homepage – people are just not going to come back.
Ultimately, whether or not your blog should be on the homepage of your website depends on the content and engagement levels of the site as a whole. If you’re confident that your content is high quality and people are interested in reading it, then putting your blog front and center is likely the best decision for both you and your visitors.