An email newsletter is a great way to communicate with your customers and keep them up-to-date on what’s happening with your business. However, if you don’t have a name for your newsletter, it can be difficult for people to find it.
There are a few things to consider when deciding whether or not to name your newsletter. First, think about what you want people to take away from reading it. Is it important for you to brand your newsletter as yours alone? Or do you want people to feel like they’re part of a community of like-minded businesses?
Second, consider how easy it will be for people to find your newsletter. Do you have a website, or are you relying on email marketing? If your newsletter is published on a website and people can easily find it, then naming it is optional.
However, if your newsletter is published as an email and people need to copy and paste the link into their email client, then a name will help them find it.
Finally, think about how long you’ll want people to remember the name of your newsletter. If you’re planning on publishing weekly or monthly newsletters, then a name will be helpful for people to remember.
If you only publish once or twice a year, then a name isn’t as important.
Ultimately, naming your newsletter is up to you. It can be helpful if people know what the name of the newsletter is so they can find it easier.
However, if you don’t want to force people to remember the name of your newsletter, then it’s not necessary.