A newsletter is a periodic publication that is typically sent to a large number of people. It is typically written by an individual or a small team and provides news, information, and opinions about a specific topic or issues.
A newsletter can be used to promote a product or service, to communicate with subscribers about upcoming events or changes, or simply to keep them updated on what’s happening in the organization.
Typically, newsletters are shorter than articles and are designed to be read quickly. They use graphics and photos to help illustrate the points being made, and they often include excerpts from articles or interviews that were conducted specifically for the newsletter.
A newsletter also has the potential to generate more leads and sales than an article alone because it is considered more personal and interactive.
While newsletters vary in format, content, and approach, they all have three common characteristics: they are informative, interactive, and timely. In order to be successful, a newsletter must meet these requirements in order to provide subscribers with valuable information that they can use in their everyday lives.