Goal tracking is a powerful tool for marketing professionals to measure the success of their campaigns. However, Google Analytics goals are not always able to track activities that occur while watching a video making a purchase or signing up for a newsletter.
In these cases, marketers may need to implement alternative tracking methods to understand the impact of these activities on their overall marketing strategy.
Customer lifetime value (CLV) is an important metric for marketers to consider when planning marketing campaigns. CLV is the value of a customer over their lifetime and is determined by multiplying the customer’s annual revenue by the customer’s average tenure with a company.
CLV can help marketers identify which customers are most valuable and provide them with Targeted marketing campaigns.
Signing up for a newsletter is an effective way for businesses to connect with potential customers. Not all customers will be interested in newsletters, but by signing up, businesses can increase their chances of reaching those customers who are interested in their products or services.
Google Analytics goals are not able to track signing up for newsletters as an activity, however, signing up can be tracked as an event if it is manually recorded by a marketer. If a marketer only uses automatic tracking for newsletters signups, then Google Analytics will not be able to track the activity and the CLV associated with it.
In this case, manual tracking would be required to determine the success of the campaign.
Manual tracking can be time-consuming and requires skillful data analysis, but it can be very valuable when used correctly. By manually tracking events such as newsletter signups, marketers can better understand how their campaigns are impacting customer engagement and CLV.