An email newsletter is an electronic mailing list that allows subscribers to receive messages from a particular source on a regular basis. These messages may be about new products, events, or services from the newsletter publisher.
They may also be promotional materials unrelated to the newsletter’s topic.
Some newsletters are produced by large organizations, such as banks or technology companies, and are sent to their customers either as part of their regular marketing efforts or as a way of keeping them up-to-date on company news. Others are produced by individual entrepreneurs or businesses and are sent only to their subscribers.
Newsletter publishers can choose to send out their messages manually, using an email marketing software program, or they can use a web-based email marketing program. Either way, the publisher generally creates an account on the program and sets up a sending process.
The benefits of email newsletters for businesses include:
– Increased brand awareness
– Increased subscriber engagement
– Improved customer retention.