With the proliferation of email newsletters, it is more important than ever to determine what topics subscribers want to read about. In order to create content that is both interesting and useful, many newsletters opt for a mix of essay, news, and opinion pieces.
When creating content for your newsletter, consider the following:
– What are your subscriber’s interests?
– What are the main topics people are discussing on social media and online?
– What are the hot topics in your industry or field?
– What are recent trends you want to cover?
– What are your subscriber’s concerns or issues?
– What are your subscriber’s solutions or recommendations?
Some important considerations when crafting newsletter content include timing, tone, and format. Timing can be tricky because you don’t want to bombard subscribers with too much information all at once. Tones can be light and humorous or more serious.
Format can include long stories with pictures or infographics, as well as shorter pieces that include links to outside sources. In order to keep readers engaged, make sure your newsletters include plenty of interesting images, videos, and interactive elements.