Bounce rate is a metric used by bloggers to evaluate the effectiveness of their content marketing campaigns. It’s calculated by dividing the number of times a visitor bounces between pages on your website by the number of visits.
Bounce rate is often used as a measure of how engaged your visitors are with your content.
A high bounce rate can mean that your audience isn’t interested in what you have to say and is quickly moving on. A low bounce rate, on the other hand, can indicate that your audience is engaged and interested in what you have to offer.
There’s no one-size-fits-all answer to whether or not your bounce rate is high or low, but generally speaking, if your bounce rate is higher than it should be, you may need to focus on increasing engagement with your content. Raising engagement will likely involve improving the quality of your content, adding more engaging visuals, and developing better strategies for Targeting your audience.
In contrast, if your bounce rate is lower than it should be, you may want to focus on decreasing engagement and/or developing more Targeted marketing campaigns.