A blog tour is a series of blog posts or reviews that are authored by the same author in order to promote their work. Blog tours may be organized by the author, or by a third party service.
They generally consist of a set number of posts, each featuring excerpts from the book being promoted, and a concluding post in which the tour’s objectives are summarized or praised.
Blog tours can be an effective way to promote a book, as they allow readers to get a closer look at the work and may generate excitement for the book’s release. They can also help build relationships with readers and potential customers, as well as generate word-of-mouth publicity.
While not necessary, a well-executed blog tour can be an important part of promoting a book.