What Is a Call to Action in a Newsletter?

A call to action is a specific, concise instruction or request that readers are asked to take action on in order to achieve a desired outcome. Calls to action can be as simple as telling readers what they need to do in order to continue reading, or more complex, such as directing readers to a specific website or product for more information.

While there is no one definitive call to action for newsletters, oftentimes the most effective ones ask readers to take some form of action, such as signing up for a mailing list or submitting an opinion piece. Calls to action can also be included in the body of the newsletter itself, or at the end of each article.

While it’s important to consider what type of call to action will work best for your newsletter, it’s also important to keep in mind the spatial and temporal limitations of your readers’ attention spans. Tailor your calls to actions accordingly so that they’re easy for readers to understand and take action on.

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