What Is a Good Open Rate for Newsletter?

An “open rate” is a metric used in email marketing to measure how often recipients open an email. The higher the open rate, the more likely recipients are to read and respond to the email.

There are a few factors that can influence an email’s open rate. The most important factor is the content of the email. If the content is interesting and helpful, recipients are more likely to open and read it.

Another important factor is the design of the email. If the email looks professional and attractive, recipients are more likely to open and read it.

Generally, an open rate of 50% or higher is considered good. An open rate of 70% or higher is exceptional.

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