A KPI (Key Performance Indicator) is a measure of how well a company is doing. A blog can be used as a way to track the progress and success of a company’s marketing efforts.
By tracking key performance indicators, businesses can ensure that their marketing campaigns are effective and meeting their goals.
A blog can be used to track the following key performance indicators:
1. Number of visitors
2. Number of pageviews
Number of comments made
4. Number of social shares
5. Conversion rate (percentage of visitors who complete a desired action, such as signing up for a mailing list or making a purchase).