Newsjacking is a digital marketing strategy that exploits current events or controversies to increase website traffic and engagement. It is a form of “creative content marketing” that uses news events to create engaging content for your website or blog.
There are many benefits to using newsjacking as a marketing strategy. Newsjacking can help you attract new visitors and subscribers, drive more leads and sales, and build your brand’s credibility.
Newsjacking can be used in a variety of ways. You can use it to promote your own blog or website, to promote the work of other bloggers or journalists, or to promote the content of third-party websites.
Newsjacking can be a powerful tool for building relationships with your audience. By providing them with interesting (and sometimes controversial) content, you can build trust and rapport with them.
This will likely lead them to recommend your site or blog to their friends and colleagues.
Newsjacking can also help you stand out from the competition. By being creative and innovative when promoting your content, you can make your site more memorable and valuable to your audience.
This could lead them to recommend you to their friends and colleagues, which will in turn increase your website’s traffic and engagement rates.