A newsletter nameplate is a small graphic or image that appears at the top of every email you send out. It’s designed to help recipients quickly identify which email is from you and which one is from a colleague, friend, or other sender they know.
The nameplate can take many forms, but it usually includes your name and the name of your company or organization. It can also include a logo, design, or photo.
Many people use nameplates to make it easy for recipients to find and follow their email newsletters. They can quickly scan through the list of newsletters to see which ones they’re interested in and click on the one they want to read.
Nameplates also help you keep track of which emails you’ve sent out and which ones remain unopened. If you want to send out a new edition of your newsletter, for example, you can easily update the nameplate on all of your old emails without having to re-send them all.
Finally, nameplates are an important part of email marketing overall. They help build trust between you and your subscribers and give them a sense of continuity in their relationship with you.