A newsletter is a valuable tool on LinkedIn that can help you stay connected with your network and promote your message. Create a newsletter and share valuable content with your network, including tips, tricks, insights, and news about your business.
Use newsletters to keep your network up-to-date on the latest happenings at your company. Additionally, newsletters can be an effective way to market your services to potential customers.
When creating a newsletter, consider the following:
What topics would you like to cover?
Who are some of your Target subscribers?
What content will resonate most with them?
How often should you send out the newsletter?
How can you make sure that the newsletter is interesting and engaging?
Once you have determined the topics you would like to cover, it’s time to identify who will be interested in receiving them. Consider who at your company is active on LinkedIn and contact them directly to ask if they would like to be included in your newsletter list. Once you have a list of subscribers, it’s time to plan out the content for your newsletter. Choose pieces of content that will be of interest to your Target subscribers and that will resonate with their interests.
Revise the content as needed based on feedback from subscribers. You want the newsletter to be informative and engaging so that subscribers feel compelled to read it each time it’s sent out. Finally, determine how often you will send out the newsletter and when is the best time for it to go out based on subscriber feedback. Keep in mind that newsletters should not be sent out too frequently or too infrequently; find a balance that works best for you and your business.