What Is a Preheader in a Newsletter?

A preheader is a short piece of text that precedes the main content of a newsletter. It’s typically designed to introduce the newsletter and highlight its key points.

A preheader can help ensure that readers know what to expect before opening the newsletter. And it can also help keep readers engaged by enticing them with intriguing content that they might not have otherwise seen.

A preheader should be concise and to the point, without unnecessary fluff. It should also be visually appealing, so that readers will want to keep reading.

In conclusion, a preheader is an essential component of any newsletter. It can help introduce the content and encourage readers to keep reading.

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