A newsletter open rate is the percentage of people who open a given email newsletter. It is a key metric for email marketers to track and analyze in order to improve their mailing list engagement.
Generally, an email newsletter open rate of 50% or more is considered good. A lower open rate may indicate that the email is not being received well, or that the content is not interesting enough.
A high open rate can also indicate that the email campaign is effective in getting subscribers interested in its content. However, it’s important to note that not all newsletters with high open rates are successful in converting those readers into customers.
It’s also worth noting that different types of newsletters have different open rates. For example, industry newsletters with detailed product information tend to have higher open rates than those with tips on how to save money on groceries.