A virtual blog tour is a marketing and publicity tool that allows bloggers to promote their blog to a wider audience by touring different blogs and promoting their content on a regular basis. A virtual blog tour is created when a blogger selects a series of blogs to promote their content, and then posts links to the content on their own blog and on each of the selected blogs.
The tour then “tours” the blogs, with the blogger posting new content on their own blog and linking to new posts on the other blogs in the tour. This allows bloggers to share their content with a wider audience, as well as gain exposure for their own blog.
The advantages of using a virtual blog tour are clear: bloggers can promote their content to a wider audience, gain exposure for their blog, and build relationships with other bloggers in the tour. The disadvantages are also clear: there is no guarantee that all of the selected blogs will post the content, and some bloggers may not be interested in promoting other blogger’s content.
Overall, using a virtual blog tour is an effective way to promote your content, and should be considered when planning your marketing strategy.