What Is an External Newsletter?

An external newsletter is a publication that is distributed outside of the company that created it. This type of publication can be helpful in sharing information and updates with the general public, as well as employees who may not regularly receive information from their company’s headquarters.

Additionally, an external newsletter can also serve as a marketing tool for the company, as it can be distributed to key Target audiences. The goal of creating an external newsletter is to keep employees and customers updated on important news and developments, while also promoting the company’s products and services.

Finding an appropriate newsletter publishing platform can be difficult, given the many options available. Some popular platforms include MailChimp, Volusion, and Canva. Once a platform has been selected, creating a newsletter can be done in a variety of ways. Some companies opt to have their employees create their newsletters on their own time, while others outsource this task to dedicated Newsletter Publishers.

Regardless of how the newsletter is created, it is important to make sure that it is well-written and informative. Additional factors to consider include design elements (such as font size, color scheme, etc.), content (which should be relevant to the Target audience), and distribution methods (such as email marketing, social media posts, etc.).

Ultimately, an external newsletter is a valuable tool that can help companies stay connected with their customers and employees. While some planning and design work must be done before publication, once launched, an external newsletter should run on autopilot.

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