Meta Description is a brief, yet important, description that appears below the title of a web page. It gives potential web site visitors an idea of what to expect when they click on the page.
Meta Description is often used in conjunction with other search engine optimization techniques, such as keyword placement and title tags, in order to improve a web site’s visibility and ranking.
A well-written Meta Description can help increase traffic to a web site, and can also help generate leads or sales. By taking the time to write a descriptive Meta Description, you can help your website stand out from the competition and attract more visitors.
The best way to ensure that your Meta Description is effective is to use a tool like Google Analytics to track traffic and conversions from the page it appears on. By understanding what works and what doesn’t, you can fine-tune your Meta Description until it has maximum impact on potential web site visitors.