Newsletter is an email marketing term that refers to a series of email messages sent to a designated group of subscribers. The purpose of a newsletter is to keep the subscribers informed about new developments, products, services, and so on.
The most common type of newsletter is the periodic newsletter. Periodic newsletters are sent at set intervals (e.g.
, weekly, monthly, or quarterly) and typically contain newsworthy information, product updates, or other items of interest to the subscribers.
The effectiveness of email newsletters can be enhanced by using automated content management systems (CMSs) to create and manage the newsletter content. This allows the newsletter publisher to easily add new items, update older ones, and delete inactive ones without having to contact each subscriber individually.
Additionally, using a campaign tracking tool can help you measure the success of your email newsletters and identify potential areas for improvement.