What Is Newsletter Preference?

Newsletter preference is the way that individuals prefer to receive information. There are three types of preferences: interrupt, continuous, and delayed/Targeted.

Interrupt preference means that individuals prefer to receive information in short bursts, such as through email. Continuous preference means that individuals want to receive information at a consistent rate, such as through a mailing list.

Delayed preference means that individuals want to receive information at a later time, such as through a newsfeed. .

Overall, newsletter preference is largely determined by the type of communication the individual prefers. Interrupt preference is more common for email communication, while continuous preference is more common for mailing list and newsfeed communication.

Finally, delayed preference is more common for online surveys and focus groups.

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