PPC stands for “pay-per-click.” With PPC, you pay Google or another advertising network to display your ad on websites that have a high click-through rate (CTR).
The higher the CTR, the more likely people are to see your ad.
When you run PPC ads, you typically bid on keywords that are related to your product or service. You then set a budget for how much you’re willing to pay per click, and Google will place your ad on as many websites as possible that meet that criteria.
When someone clicks on one of your ads, you earn a commission—typically around 30% of the total spend. This commission goes straight into your bank account, so it’s an excellent way to generate extra income.
PPC is one of the most effective ways to reach potential customers online. It’s also an affordable way to boost your traffic and reach a large audience. And best of all, it’s easy to set up and manage!.