SEO Blog Writing: What It Is and Why It Matters
Quite simply, SEO blog writing is the process of creating quality content that attracts search engine traffic and helps your website rank higher in search engines. In other words, SEO blog writing is a critical part of your overall online marketing strategy, and it can help you increase your website’s visibility and traffic.
Why Is SEO Blog Writing Important?
There are a few reasons why SEO blog writing is so important. First of all, search engine traffic is one of the most important sources of online marketing revenue. According to Econsultancy, global spending on digital marketing services will grow from $267 billion in 2016 to $405 billion by 2021.
And while organic search still accounts for the majority of total web traffic (approximately two-thirds), paid traffic (including AdWords and other PPC campaigns) is growing faster than organic traffic. So if you want to keep up with your competition, you need to focus on generating more paid traffic.
Second, good SEO blog writing can help you improve your website’s overall ranking in search engines. Ranking high in search engine results pages (SERPs) is essential for attracting more visitors from potential customers who are looking for information about your product or service.
In fact, a study by Moz found that higher rankings can lead to an increase in website visitors that is as high as 350%. So if you want to achieve long-term success with your online business, investing time and resources into good SEO blog writing is a key step.
Finally, good SEO blog writing can also help you build relationships with potential customers. According to Kissmetrics, 67% of users say they would be more likely to buy a product or service from a company they know has published great content on its website.
So if you want to create lasting relationships with your customers, investing time and resources into good SEO blog writing is a key step.
So What Should You Do If You Want To Write Good SEO Blog Writing?
If you want to write quality SEO blog content that will help your website rank higher in search engines, there are a few things you should do:
1. Research Your Topic – Before you even start thinking about what to write about, it’s important to understand what’s currently being talked about in the online marketing world. Do some research online (using Google or other search engines) to get an understanding of the latest trends and topics related to your industry or topic area. This will help you come up with ideas for topics that are both interesting and relevant to your audience.
2. Write Consistently – Once you have an idea for a topic, make sure you write about it consistently throughout your entire blogging career. This means publishing at least one post per week on average (or more if possible). Not only will this help improve your website’s ranking in Google Search Engines, but it will also create consistency and trust between you and your readership – two key factors when building relationships with potential customers.
3. Use Quality Images & Videos – Along similar lines as having consistent content on your website, make sure all of the images and videos used throughout your blog are high quality and relevant to the topic at hand. Not only will this help improve the overall look and feel of your site, but it will also boost click-through rates (CTRs) and encourage Googlebot (the primary algorithm used by Google for indexing web pages) to crawl through your site more frequently – both of which can lead to increased visits from potential customers!
4. Write Clearly & Concisely – When it comes to SEO blog writing, clarity is key – both for readers who are trying to understand what you’re saying as well as Googlebot itself which might be scanning through your content while performing its regular indexing duties. As a result, make sure all of your text is easy-to-read without any unnecessary clutter or jargon. Additionally, try to keep sentences short (~75 words or less) so that they can be easily scanned by Googlebot. And finally, use headings & subheadings where necessary so readers know where they are within the article.
5. Use Keywords & Phrases That Interest Your Audience – When choosing keywords & phrases for use throughout your content, always keep in mind what keywords & phrases related to the topic at hand are being used by other websites in the same niche as yours. This will help ensure that not only are all of the keywords relevant & useful for attracting search engine traffic from users who are looking for information about that topic area. But also that none of them represent any sort of risk or infringement upon any intellectual property rights (IPR).
6.
Optimize Your Content For Search Engines – Once you have written quality content based around relevant keywords & phrases (& optimised it according to step 5 above), make sure you do some basic keyword research so that appropriate ad copy can be created & inserted into appropriate places throughout the site. This means creating AdWords ads Targeting users who have specifically searched for terms related to the topics covered on your site. And finally . once all of this has been implemented . sit back relax . wait for those pesky little green thumbed spiders known as Google crawlers . and enjoy watching them work their magic 🙂.