When it comes to writing for the web, there is no one-size-fits-all answer. However, a general guideline is to aim for blog posts that are 2,000 words or less. This length is both achievable and beneficial for SEO purposes. Longer blog posts can be difficult to read and navigate, making them less likely to be shared or recommended by readers.
Additionally, writing in a concise and organized manner is important for conveying your message effectively to readers. As a result, shorter blog posts are generally more effective when it comes to building an audience and increasing traffic. However, there are exceptions to this rule – longer blog posts can often be more effective when they focus on a specific topic or detail that is unique to your brand. In general, it is important to strike a balance between length and effectiveness in order to create the best content for your website.