There are a number of different newsletter platforms available, so it can be hard to decide which one is best for your business. Some of the most popular platforms include MailChimp, Newsletter Gen, and ActiveCampaign.
Each platform has its own strengths and weaknesses. Ultimately, it depends on your specific needs as a business owner which platform is best for you.
Some factors to consider when choosing a newsletter platform include:
-Ease of use: Make sure the platform is easy to use, with drag and drop features and easy to navigate menus.
-Design and layout: Make sure the platform has design features that are complementary to your brand and look good on all devices.
-MailChimp is generally considered the most user friendly platform, while Newsletter Gen is more customizable. ActiveCampaign is considered intermediate in terms of ease of use.
-Audience reach: Make sure the platform can reach a large audience. MailChimp has the widest reach of all the platforms, while Newsletter Gen has a slightly narrower audience.
ActiveCampaign can reach a wider audience than either MailChimp or Newsletter Gen, but it may be more expensive due to its robust features.
-Cost: Make sure the platform costs less than other options available to you. All three platforms offer free plans, but MailChimp’s plans offer more features than either Newsletter Gen or ActiveCampaign’s free plans.