What Is the Lead in a Newsletter?

A newsletter is a type of electronic mailing that typically contains news, information, and announcements from a specific organization or company. In order to qualify as a newsletter, it must be sent to a limited number of recipients on a regular basis. In the United States, the definition of a newsletter can be found in the Federal Trade Commission’s (FTC) Guides Concerning the Use of Endorsements and Testimonials in Advertising. According to these guidelines, a newsletter is an advertising medium that employs endorsements or testimonials in order to promote or sell products or services.

The use of endorsements and testimonials in newsletters must be truthful and not misleading. When using endorsements or testimonials in newsletters, it is important to be clear about who made the endorsement or provided the testimonial.

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