A masthead is the main header at the top of a newsletter, and it can be used to identify the publication, its purpose, and the people behind it. A masthead usually includes the publication’s name, logo, and contact information.
A masthead can also serve as a signifier of quality, professionalism, and authority. It can help readers trust the content of the newsletter and make choices based on that trust.
The purpose of a masthead is to provide a concise overview of the content and purpose of a newsletter. It also serves as an identifier for readers so they know what to expect.
A masthead should be attractive and legible so that readers will want to read the content.