There are a few purposes that business bloggers may have in mind when starting up their blog. Some bloggers may want to create a space where they can share their thoughts and ideas with the general public, and maybe even earn some money through advertising.
Others may simply want to keep track of their own business progress and improve their marketing strategy as a result.
The bottom line is that there is no specific purpose that every business blogger should aim for, as the main goal is simply to provide valuable information to readers. However, it can be helpful to think about what you hope to achieve by starting a blog in the first place. If you want to share your thoughts with the world, then a blog would be a great way to do that.
If you’re looking for ways to improve your business, then tracking your progress and sharing insights with your readers can be hugely beneficial. Ultimately, the main goal is whatever makes you happy and helps you achieve your objectives.