Sweepstakes newsletters are published by organizations to promote and reward their customers. They are typically sent out periodically and often have interesting offers or contests inside.
They can help increase customer loyalty and retention.
The most common type of sweepstakes newsletter is the free one. These newsletters usually have a small entry fee for the prize, but no other requirements.
Often the prize is a free item or discount.
Another type of sweepstakes newsletter is the paid subscription newsletter. These newsletters usually have a higher entry fee, but also require an email address for participation.
Usually there are more opportunities to win, and the prizes are usually more substantial. Paid subscription newsletters are often more successful than free newsletters, because people are more likely to enter if they know there is a chance of winning something substantial.
Most sweepstakes newsletters have an unsubscribe link at the bottom, so people can stop receiving them without penalty if they no longer want to be contacted.