Theme in blogging is not about having a specific topic or about using a specific style. It’s about creating an overall tone and feel for your blog, so that your readers can easily identify and connect with you.
Your blog’s tone should reflect the personality of your blog and the topics you cover. This can be accomplished by using language and imagery that are similar to what you would use in conversation, by incorporating personal experiences into your posts, or by borrowing elements from popular culture.
The goal is to create a space where readers feel comfortable exploring your thoughts and ideas, whether they’re interested in the topic at hand or not. When you have a clear and consistent theme, it becomes much easier for readers to follow your journey and develop a relationship with your blog.