According to the Bureau of Labor Statistics, there are currently over 1.5 million marketing and advertising managers in the United States.
This indicates that there is a wide variety of marketing practices that can be used to reach consumers. However, one type of marketing that is growing in popularity is newsletter marketing.
What Is Newsletter Marketing?
Newsletter marketing is a type of marketing that uses newsletters to reach consumers. Newsletters are typically sent out to a specific group of people (such as customers, subscribers, or followers) and contain information about the company or product.
They may also include tips or advice on how to use the product or how to improve the company’s performance.
Why Is Newsletter Marketing Popular?
There are a few reasons why newsletter marketing is popular. First, newsletters are easy to create and send out. They can be created using any type of software (including word processors and email clients) and can be sent out using a variety of methods (including email, postal mail, or fax). Second, newsletters are very effective at reaching consumers. According to research from The NPD Group, 46% of Americans aged 18 and older read at least one newsletter each month. This means that newsletters have a high potential for reaching consumers and converting them into customers or followers.
Third, newsletters are cost-effective ways to reach consumers. According to The NPD Group, it costs only $0.02 per email address to send out a newsletter (compared with $0.50 per email address for traditional advertising). Finally, newsletters are great ways to keep customers updated on important company news or product updates. By sending out regular newsletters, companies can build trust with their customers and ensure that they remain informed about important developments within the company or product category.