There are a few things that an author should blog about in order to build an audience and create a platform for their work. Below are some tips on what an author should blog about:
1. Share insights and thoughts on writing, publishing, and the writing industry.
2. Share personal experiences and anecdotes from the writing process.
3. Share information on contests, book signings, and other opportunities related to writing.
4. Offer advice on how to improve your writing skills.
5. Share newsworthy events or happenings related to the writing world that you think your audience would find interesting or useful.
6. Participate in online discussion forums related to writing or publishing in order to engage with readers and provide feedback on their questions and comments.
7. Contribute guest posts to other blogs in order to broaden your audience reach and share your expertise with a wider range of readers.
8. Write book reviews for different genres of books, providing honest feedback that readers can use as a guide for what books to purchase or avoid.
9. Offer advice on self-publishing or finding an agent, whether you’ve successfully completed either process or are still in the planning stages.
10. Offer exclusive content (such as excerpts from upcoming books, sneak peeks at cover designs, etc.) that will give readers a more detailed look into what makes your work unique and why they should add it to their reading list.