When creating a newsletter, it’s important to consider the size of the newsletter. Mailchimp offers a variety of newsletter sizes, each with its own advantages.
The Standard Newsletter is perfect for smaller businesses with less than 500 subscribers. This newsletter includes 2-3 posts and is sent out every other week.
The Large Newsletter is great for businesses with 500 or more subscribers. This newsletter includes 4-6 posts and is sent out every week.
The Extra Large Newsletter is perfect for businesses with thousands of subscribers. This newsletter includes 8-10 posts and is sent out every two weeks.
Each of Mailchimp’s newsletters has its own set of benefits and drawbacks, so it’s important to choose the right one for your business. If you’re not sure which size to choose, start with the Standard Newsletter and then increase or decrease the number of posts as needed.