An email newsletter is an excellent way to keep your customers up-to-date on your latest product or service offerings. However, the best time to send a newsletter depends on your company’s specific marketing strategy and email subscriber base.
If you’re hoping to increase brand awareness and drive traffic to your website, it’s best to send a newsletter in the morning hours. Morning email subscribers are typically more engaged with their email inboxes and are more likely to take action, such as clicking through to your website or purchasing a product.
If you’re Targeting more engaged subscribers who are already familiar with your brand and are interested in hearing about new products or services, it’s best to send a newsletter in the afternoon or evening hours. These subscribers are typically more likely to read and respond to emails, which can result in higher open rates and conversion rates.