There are a number of reasons why a company might choose to launch a blog. Some reasons include:
1. To build brand awareness and create a connection with customers.
2. To communicate company values and ensure that employees are aligned with these values.
3. To provide valuable content and insights for customers and potential customers.
4. To engage with customers on a one-to-one basis, and create loyalty among them.
5. To generate leads and sales for the company’s products or services.