When it comes to email marketing, one of the most important factors to consider is the sign up rate. A good sign up rate is key to success because it shows that your email list is engaged and interested in what you have to say.
In order to determine a good sign up rate, you first need to understand what constitutes a high and low sign up rate.
A high sign up rate is typically defined as a ratio of new subscribers to total email addresses. A low sign up rate is typically defined as a ratio of new subscribers to total email addresses minus the number of subscribers who unsubscribed within the first 30 days.
When calculating your own sign up rate, it’s important to keep in mind that not all new subscribers are created equal. Ideally, you want as many new subscribers as possible, but you also don’t want too many unsubscribers creeping into your numbers.
A good sign up rate is typically around 2-3% of your email list.