There seem to be three main types of businesses that send out newsletters on a monthly basis: those that have a steady stream of new content to send out, those that have a lot of extra content they want to share, and those with a more sporadic cadence.
For businesses with a steady stream of new content to send out, it’s generally best to send them out on the same day every month. This way, readers know when to expect something new and can plan their reading accordingly.
For businesses with a lot of extra content they want to share, it’s often best to stagger their newsletter releases so that readers have more time between newsletters to digest what was sent in the previous one. This way, you avoid overwhelming readers with too much information in one go and keep them engaged with your content throughout the month.
Finally, for businesses with a more sporadic cadence, it can be beneficial to send out newsletters on an as-needed basis. This way, you’re not tying up readers’ time each month waiting for something new to come in, but you’re still keeping them up-to-date on what’s happening at your business.