In order to be effective, a newsletter must be timely, relevant, and interesting to recipients. However, there are certain times when it is not advisable to send a newsletter.
If you have not communicated with your recipients in a while, it is probably not a good idea to start up a newsletter again. This is because newsletters are an intrusive way of communicating with your customers and can break the flow of communication.
Likewise, if you have recently made significant changes to your company or product that may impact recipients, it is best not to send them a newsletter until you have had time to assess the impact and make any necessary changes. This way, you do not create a feeling of chaos or insecurity in your customers’ minds.
Finally, it is important to remember that not everyone will want or need a newsletter. Some people prefer to receive news and updates through social media platforms or other forms of communication.
If this is the case for your recipients, it is best not to send them newsletters at all.