An article discussing the potential benefits of a company blog as a marketing tool would include the following:
-A blog can be used to communicate with customers and followers more easily.
-It can help create a loyal following for the company, which in turn generates more sales.
-A company blog can also be used to develop brand awareness and to attract new customers.
While there are numerous benefits to using a company blog as a marketing tool, ultimately it depends on the goals of the company and its marketing department. A blog may be best suited for companies that want to communicate with their customers more easily and to build a loyal following.
If a company wants to generate more sales, then it may be best to focus on creating content that is interesting and engaging to potential customers.