In today’s society, word-of-mouth is still the most effective way to spread information. In fact, a study by Forbes in 2012 found that 89% of customers who buy something online were influenced by friends or family first.
In other words, word-of-mouth is still the most powerful marketing tool out there.
But what if you don’t have any friends or family? What if you’re not the type of person who talks to strangers? Or what if you’re not comfortable talking about yourself?
That’s where blogging comes in. Blogging is a great way to build a personal brand.
It allows you to share your ideas and opinions with the world, and it helps you connect with potential customers.
Blogging also helps you build your reputation as an expert in your field. And when people trust you, they’re more likely to buy from you or recommend you to their friends.
So why is blogging important for personal branding? Because it allows you to build a strong relationship with your customers, and that’s the key to success in today’s economy.