There is no one-size-fits-all answer to this question, as the decision of whether or not to have a blog on your eCommerce website will vary depending on the specific goals and objectives of your business. However, there are some general points that may help you decide whether or not a blog is right for your business.
If Your Business is Seeking to Attract New Customers and Build Brand Awareness
If your primary goal is to attract new customers and build brand awareness, then a blog could be an important part of your marketing strategy. A blog can help you share your company’s story, connect with potential customers, and generate leads and sales.
If Your Business Is Seeking to Generate More Engagement with Current Customers
If your primary goal is to generate more engagement with your current customers, then a blog could be an effective way to do this. A blog can provide you with an opportunity to share valuable content that can engage and inform your customers.
This content can also serve as a source of inspiration for your customers, which can lead to increased loyalty and sales.
If You’re Unsure If a Blog is Right for Your Business
If you’re unsure if a blog is right for your business, it’s best to start small and test the waters. You can create a basic blog on your website without investing too much time or money upfront.
If things go well, you can then decide whether or not to invest further in developing the blog into an active part of your marketing strategy.