Making a newsletter can be a great way to keep your customers and followers up-to-date on what’s happening with your business. There are a few different ways to create a newsletter, and each has its own set of pros and cons.
Email Marketing
Email marketing is probably the most popular way to create a newsletter. It’s easy to set up and manage, and you can send out newsletters automatically or on a schedule.
However, email marketing can be expensive if you’re using a dedicated email marketing platform like MailChimp or Constant Contact. And since emails are typically sent out to a limited audience, you might not get as many subscribers as you would with a more general-purpose newsletter platform.
Blog Posts
Another option is to publish blog posts that are related to your newsletter topic. This approach is popular because it allows you to Target your audience with more precision.
However, blog posts don’t typically generate as many clickthroughs as emails do, so you might need to write them in a more engaging style if you want people to read them. And since blog posts are published on your website rather than in an email, they can take longer to get noticed by potential subscribers.
Podcasts
Another way to generate subscribers is through podcasts. Podcasts are audio recordings that typically last around 30 minutes or so.
They’re popular because they’re convenient—you can listen to them on your commute or while doing other tasks—and they’re easy to produce and distribute. However, podcasting takes time and effort to create a quality product, so you might not get as many subscribers as you would with an email campaign.