According to Pew Research Center, there are now more than two-thirds of all American adults who use social media. As a result, the advertising industry is constantly evolving and looking for new ways to reach its Target audience online.
The two most popular platforms for online advertising are blogging and medium.
What is the difference between blogging and medium?
Blogging is a content creation platform where people can write about their experiences and share them with the world. This format is often used by people who want to share their thoughts and ideas with others, but don’t have the time or resources to create a full-blown website.
Medium is a blog platform that also allows users to create and publish articles, but it has several additional features that make it more powerful and versatile than traditional blogs.
One of Medium’s most important features is its ability to publish articles in multiple formats. This means that you can publish your article on Medium as well as on your own website or blog, which makes it easier for people to find and read your content.
Additionally, Medium allows you to embed videos and images into your articles, which can increase engagement rates among your readers. Finally, Medium offers social media integration so that you can easily share your articles on Facebook, Twitter, and other social media platforms.
Overall, while blogging is an effective way to share your thoughts and ideas with the world, it lacks some of the features that make Medium especially powerful. For example, blogs are limited in their ability to format content in different ways and they don’t offer as many opportunities for readers to interact with each other.
Additionally, while Medium allows you to publish your articles in multiple formats, it doesn’t offer as many opportunities for readers to interact with each other as Twitter or Facebook do.