How Long Should a B2B Newsletter Be?

When it comes to email marketing, the time it takes to send a newsletter can be a deciding factor in whether or not it is successful. Too short of a newsletter and the chances of people unsubscribing are high.

Too long of a newsletter and people may forget to check it.

Generally, newsletters should be around 1-2 pages long and should have at least one call-to-action on it. If possible, try to make your newsletters personal and interesting to your audience.

However, don’t go overboard with personalization; keep it brief and to the point.

Finally, make sure that your newsletter content is fresh and relevant to your audience. If you’re not constantly updating your content, people will start to unsubscribe.

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